Experience Sikhi

Experience Sikhi is a charity dedicated to the success and prosperity of Sikhs across Canada. Collaboratively working with the artists and designers of the organization, we created a brand identity for the charity that displays its purpose - to make Guru Nanak Dev Ji proud.

May 2020 & Ongoing
Branding, charity, Collaborative Project
THE CHALLENGE
In this collaborative design brief, our challenge was to create an identity for Experience Sikhi which represented their three pillars (spirituality, community development, professionalism), along with their mission (to make Guru Nanak Dev Ji proud). This brand identity was to be used throughout all mediums and platforms - print, digital, large scale and apparel.
THE SOLUTION
Our design team created over 10 logo concepts and 300 logo icons, of which the one displayed on this page was chosen. This logo perfectly captured the three pillars and mission of Experience Sikhi. The versatility in this logo allows the organization to use it in all different platforms - from print to digital. The brand identity uses three main colours, and the typeface "Avenir."

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