THE CHALLENGE
Lemonshade is an up and coming small business that sells a variety of one product: lemonade. This client asked me to create a company name that expresses its mission of "keeping it cool," design its logo and develop its brand through two outputs: packaging and an app.
Lemonshade wanted to keep its packaging as minimal as possible while offering a summer vibe so that customers have an urgency to consume Lemonshade but are not overwhelmed by the brand. Lemonshade also wanted to depict its brand as modern, fun and cool.
Finally, the Lemonshade app was a simple prototype that would be developed if the company were to open physical store locations. The purpose of the app is to preorder drinks so that customers don't have to wait for their drink to be made and can skip the payment line.
THE PROCESS
When I began this project, I immediately started brainstorming and sketching different names and logos in my sketchbook. Based on the sketches and research conducted on the energy given off by Lemonshade, I understood that this brand is playful and cool - which is conveyed through its logo and brand colours.
Brainstorming, Sketching, Research Notes
Adobe XD App Overview
THE SOLUTION
I designed Lemonshade's bottle label to be minimal yet unique, so that it is easily identifiable on store shelves. Finally, I created an app, which requires only a few simple steps, allowing customers to order their drinks before arriving to a Lemonshade location.
Lemonshade Bottle and Environment
Lemonshade Bottle Label
Lemonshade Logo
Lemonshade App Walkthrough
